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“Good Luck in 2008!”
PRESIDENT'S PERSPECTIVE
JOHN COSGROVE
2007 MHEDA President
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“Share The Power of MHEDA”
FROM THE DESK OF . . .
LIZ RICHARDS
Executive Vice President
MHEDA
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View MHEDA Edge
Table of Contents
Fourth Quarter • Fall 2007 • Volume 36 No. 4
Cover Story  |  Features  |  Related Articles 
 
 

THE POWER ISSUE

POWER COUPLES
Distributors And Manufacturers Join Forces For Sales Success
Sales Success Stories illustrate the power of working together.

POWER OF PARTNERSHIPS
Co-Op Dollars
Use manufacturer co-op money to promote your company.
By Beatty McCaleb

Manufacturers To Distributors: We Feel Your Pain
Surprising results from MHEDA's summer survey.

Read the full responses from manufacturers
to MHEDA's summer survey

How To Choose A Manufacturer Partner
Be sure to work with a profit partner, not just a vendor.
By Bill Ramsey

Working At Cross-Purposes
Proactively managing the inherent supplier-distributor conflict
By Tim Horan

IS WIN-WIN DEAD?

Is the Win-Win relationship between distributors and suppliers dead?

Read what others are saying and add your opinion in The MHEDA Journal Online

Win-Win Forum

 
 

MHEDA MEMBER PROFILE
“Power” Companies
Four distributors describe what makes them powerful.

YOUNG LEADER PROFILE
A Perfect Fit
Sales engineer Todd Carroll conveys a passionate approach to problem solving.

GREEN POWER
The Greening Of The Industry
Resources for becoming more environmentally friendly

Propane Forklift Tax Credit
Make your customers aware of their options.

LiftOne Continues Fuel Cell Trial
Distributor tests fuel cell forklifts at select customer locations.

Getting The Green Light
Energy-efficient lighting systems reduce expenses.
By Greg Morrison

Manufacturer Roundtable: Going Green
Lift truck manufacturers discuss environmental issues.

SALES & MARKETING
The Lost Art Of Persuasion
Don't Let PowerPoint be a crutch. Six tips for regaining control of your message.
By Paul LeRoux

CUSTOMER SERVICE
Strategies For Handling Irate Callers
Techniques to handle complaints effectively
By Nancy Friedman

HUMAN RELATIONS
Power Up Your Employees
Motivating, rewarding and challenging your most important asset

STORAGE & HANDLING
Building Codes Continue To Rack Up Issues Nationwide
New considerations for installers of pallet rack
By Sal Fateen

The FIFO Myth
First-in, first-out inventory control is possible with any storage method.
By Kevin Minkhorst

MONEY MATTERS
Personal Goodwill
The value you bring to your company — and the resulting tax savings
By Bart A. Basi and Marcus S. Renwick

HUMAN RESOURCES
Building Peak Performance Teams
Separate yourself from the rest by forming a cohesive management group.
By Herbert M. Greenberg, Ph.D.

 
The following article(s) appeared in previous issues of The MHEDA Journal:
 
The MHEDA Journal is published quarterly: Winter, Spring, Summer and Fall. Subscription rate is $40.00 annually.
Not-for-profit and charitable organization rate is $40 annually. MHEDA members receive this magazine as part of their dues.
MANAGING EDITOR Liz Richards
SENIOR EDITOR Carole Jesiolowski
EDITOR Christopher Powers
CONTRIBUTING EDITORS  Laura Ferrel
                                            Susan Freibrun
                                            Joanne Piacenza
CREATIVE DIRECTOR  Paul Brunell
PRODUCTION EDITORS  Maureen Paige
                                         Laura Pavese
ONLINE DESIGNER  Clyde Wolford
RELATIONSHIP MANAGER  Russ Hearton

Editorial correspondence should be sent to Liz Richards, Managing Editor, Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, IL 60061-2398; telephone 847-680-3500; fax 847-362-6989. Advertising correspondence and materials should be sent to Judy Flanagan, Data Key Communications, Inc., 5794 Widewaters Parkway, Dewitt, NY 13214; telephone 315-445-2347; fax 315-445-9336.

As the official magazine of the Material Handling Equipment Distributors Association (MHEDA), a non-profit organization, this publication carries authoritative notices and articles in regard to the activities of the Association. In all other respects, neither the Association nor the publisher of The MHEDA Journal, Data Key Communications, Inc. is responsible for the contents thereof or the opinions of the contributors.

Entire contents are Copyright © 2007 by Data Key Communications, Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission of the publishers. Data Key Communications, Inc. reserves the right to print portions of or all of any correspondence mailed to the editors without liability on its part and no such correspondence will be returned.

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