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![]() Liquid Oxygen Saves Trout FisheryLinweld offers advice for working with government agencies. |
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To gain a new customer, a distributor often needs to think outside of the box. Looking beyond the traditional customer base can lead to partnerships with local, state and federal government agencies. The opportunities are there; all you need is the imagination to seize them. The principles within the industrial gases business are pretty straightforward, says Mark Bell, vice president of sales for Linweld, Inc., headquartered in Lincoln, Nebraska. In today's market, it's critical to take a look at the chemistry of the products we manufacture, produce, bottle and sell, and find new needs for them. Hooking a Plan
Lake McConaughy, located in central Nebraska, was down 90 percent of its normal capacity due to statewide drought conditions. This reservoir feeds into Lake Ogallala, a premier rainbow and brown trout fishery. For trout to thrive, water temperatures must be cooler than 70ß F and also have five parts per million of oxygen. Because the lake's water was so shallow, it was warmer than usual and lacking oxygen. As the summer neared, the trout population was becoming increasingly threatened. We've had an aeration unit in Lake Ogallala since the late 1990s, but it raised the water temperature, says Don Gabelhouse, fisheries division administrator for the Nebraska Game and Parks Commission. We needed to do something different. In search of expertise, a local congressman's office contacted Linweld in March. Together, they came up with the idea of supplying liquid oxygen to a 67-acre section of Lake Ogallala known as the north basin, where the water is deep enough to stay cold. By May, two 1,500-gallon liquid stand tanks were placed across the lake from one another to supply a gaseous oxygen line to a pump house that draws cold water from the bottom of the lake. The water is supersaturated with the liquid oxygen and redistributed to the lake through approximately 3,000 feet of perforated piping. It's uncommon to pump liquid oxygen into a public lake, but it's that type of creativity we needed to provide a refuge for the trout, Gabelhouse says. Tackling the Information
After being approached by the congressman's office, Bell proposed a meeting at Linweld. Representatives from the congressman's office, the Central Nebraska Irrigation District, Linweld and civil engineers from the University of Nebraska met at Linweld. We needed to get everyone in the room together to identify our common denominators and how we could make this thing work. Three key factors to determine with government-funded projects are budget dollars, volume and need. Know how much your customer is willing to spend and stick to the budget. The state originally hired consultants to develop a plan, but each solution was too expensive. If there isn't a budget in place, beware. Chances are you will do a tremendous amount of legwork for something that may never happen. We came up with an economical solution by working together and keeping it simple, explains Bell. One of my earliest conversations with the state was determining the amount of oxygen they wanted to utilize so that we could put a cost to the project. This project's need was obvious. The economic value of the trout totals about $1 million, a price too high to risk losing. If there had not been a great need, there probably wouldn't have been a project. Making It Work Bell offers several tips on how to approach a government agency with an idea. Stay close to the opportunities and have open ears, he advises. We're in the problem-solving business. We happen to be selling industrial gases, but the more problems you solve for your customersthose customers also being local, state and federal governmentthe more you will stand out from your neighboring competitor.
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Welding & Gases Today Winter 2005 Volume 4, No. 1 Entire contents are Copyright © Data Key Communications, Inc. All rights reserved. Nothing may be reproduced in whole or part without written permission of the publisher.